Компанияларды
жүктеу/скачать 29,11 Kb.
|
marketing glossary
- Бұл бет үшін навигация:
- Market research
- Media advisory
- Media interview
| Marketing Campaign – A specific, defined series of activities used in marketing a product or service. The future estimated effects of a new marketing campaign must be included in demand and resource planning.
Marketing plan – A strategic plan that details the actions necessary to achieve specified marketing objectives. It can be for a product, service, brand, or a product line. Many marketing plans cover one year (referred to as an annual marketing plan), but may cover up to 5 years. Market research – The process of systematically gathering, recording, analyzing, and interpreting data pertaining to the company’s market, customers, and competitors with the goal of improving marketing decisions. Market share – A company’s sales, in terms of dollars or units, in relation to total industry sales. It is typically expressed as a percentage and can be represented as brand, line, or company. Media advisory – A written document sent to local media outlets about an upcoming press conference, briefing, or other event. A media advisory usually includes the basic details about the event and its schedule and location. The goal of a media advisory is not to tell the complete story, but instead to entice media to attend and learn more. Media kit – A media kit, sometimes called a press kit, is a set of promotional and informative materials about an organization or event. It includes company information, specifically a letter of introduction, press releases, news articles, and a company profile. Media interview – A recorded conversation, usually conducted by a reporter, in which an individual provides information and expertise on a certain subject for use in the reporter’s article. Media outlet – A publication or broadcast program that provides news and feature stories to the public through various distribution channels. Media outlets include newspapers, magazines, radio, television, and the Internet. жүктеу/скачать 29,11 Kb. Достарыңызбен бөлісу:
|