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marketing glossary
- Бұл бет үшін навигация:
- Newsletter
- Nielsen rating
| New product launch – The introduction of new merchandise to the general public. This can be executed through a special event, ad campaign or PR push.
News conference – A media event staged by an individual or group wishing to attract media coverage for an item of news value. Television stations and networks especially value news conferences as source of “news” footage. Newsletter – A publication sent out at specific intervals in print or via e-mail and generally about one main subject or topic that is of interest to its subscribers. Newswire – An electronic data stream sent via satellite that delivers the latest news directly to print, broadcast, and online media databases across the world. Many organizations submit press releases to a newswire service to alert the world’s media about their latest news. Nielsen rating – A measurement of the percentage of U.S. television households tuned to a program for a designated time period. Similar to Arbitron, A.C. Nielsen is a marketing/ media research company that conducts diary surveys to measure television-viewing habits. Optimization – A procedure used to make a website as effective or functional as possible by allowing it to run well and provide a productive user experience. Outdoor Advertising – A form of advertising (i.e. billboards, movie kiosks), which promotes a product or service in high-traffic outside locations. жүктеу/скачать 29,11 Kb. Достарыңызбен бөлісу:
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