Trade publication – A trade publication often falls between a magazine and a journal, with articles focusing on information relating to a particular trade or industry. Trade publications typically contain heavy advertising content focused on the specific industry with little if any general audience advertising.
Trademark – A trademark is a design, logo, or brand name registered for the exclusive use by a manufacturer to distinguish its product or service.
Twitter – A free micro-blogging and social networking site that allows its users to post updates and read other users’ posts, otherwise known as “tweets,” and which are limited to 140 characters.
Unique selling proposition (USP) – the distinct features and benefits that differentiate a company’s product/service from the competition.
Web designer – A web designer creates websites, often by using web-authoring software or an HTML editor to design the individual pages. In some cases, web designers may plan the overall look of a website, but leave the actual coding to a Webmaster.
