Product differentiation – Establishing clear distinction between products serving the same market segment. This is typically accomplished through effective positioning, packaging, and pricing strategies.
Promotional mix – Advertising, publicity, public relations, personal selling, and sales promotion used to promote a specific product or service.
Promotions – Communications activities, excluding advertising, that call attention to a product or service by creating incentives. Contests, frequent buyer programs, unique packaging, and coupons are all examples of tools commonly used in promotions.
Proof – A paper rendering for the purpose of checking the quality and accuracy of the material to be printed.
