Reputation Management – The practice of correcting and/or enhancing the perception of a brand, individual, organization or business. Reputation Management programs are often executed following crises.
ROI – Return on Investment (ROI) seeks to find the actual or perceived future value of a marketing campaign. It is calculated as the ratio of the amount gained or lost, relative to the initial investment.
RSS – Really Simple Syndication (RSS) is a family of web feed formats specified in XML (a generic specification for data formats) and is used for web syndication. RSS feeds enable users to passively receive newly released content such as text, web pages, sound files, or other media.
