Microsoft Word 320 Камышева doc



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Английский язык - Технологии и инновации (1)

GPS 
 
 
Memory Stick 
5.
Electrical equipment that warns you of danger, es-
pecially by making a loud noise when you feel sleepy. 
 
 
6.
A mobile computing device, larger than a mobile 
phone, that can browse the internet, handle e-mail, 
play music and video, and display e-books. The user 
controls it by touching the screen. 
Electron 
Microscope 
 
 
 
The Internet 
 
7.
A system for finding exactly where you are any-
where in the world using satellites. 
 
 
8.
A machine used for cutting grass. 
 
MP3 player 
 
 
 
Remote Con-
trol 
9.
A very powerful a piece of equipment for looking 
at things that are too small to see normally that uses 
waves of electrons instead of light. 
4. Choose the phrase that best completes each sentence. 
The concept of innovation is quite 
(1)
diverse / monotonous
, depending 
mainly on its application. Briefly, we believe that innovation is the 
(2)
suc-
cessful / disappointing
exploitation of new ideas. And companies’ success, 
for example, means 
(3)
decreased / increased
revenues, access to
 
(4)
 obso-
lete / new
markets, increased profit margins, among other benefits. 


22 
Among the different possibilities 
(5)
to innovate / to discover
, those re-
lated to product or process innovations are known as technological innova-
tions. 
(6)
Other / No more
types of innovations can relate to new markets, 
new business models, new processes and organizational methods. Or even 
new sources of supply. 
People often confuse innovation and innovation processes with con-
tinuous improvement and processes related to this topic. For an innovation 
to be characterized as such, it must cause a 
(7)
significant impact / low 
effect 
on the pricing structure, in the market share, in the company’s reve-
nue, etc. 
Continuous improvements 
(8)
always able to / are not usually able to
create competitive advantages of medium to long term, but they are able to 
maintain the competitiveness of the products in terms of cost. 


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