Е. В. Дмитриева
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♦ The small business can give an individual a chance to gain experience, which the person may use later on a large scale. ♦ Small businesses are particularly well suited for meeting specialized local needs. ♦ Artisans can provide individualized products for customers who have grown weary of mass-produced goods. ♦ Small businesses provide a service where knowing one's customers is important. ♦ Sole proprietors are reassuring to customers who believe an individual who is accountable will do a good job. Small businesses often grow into large ones, adding to the economic vitality of the nation. Small business advocates contend that 55 percent of American technical innovations comes from small – and medium-size businesses. Certainly, many of the creative innovators in the American computer industry, including those who built successful companies in what is now known as Silicon Valley, California, started out as outsiders working on hand- assembled machines in their garages. They have become part of American business lore. By any measurement, small businesses are an important part of the creativity, and the competition that provides new strength to the American economy. Of course, it is true that small businesses often fail. But in the United States «failure» of a small business venture does not carry with it the social stigma or opprobrium for the failed entrepreneur – that it does in some countries. Often, failure of a small business venture turns out to be a valuable learning experience for the entrepreneur, who may be more successful the second or the third time. Unsuccessful attempts to start a business become part of the larger process of sorting out the market and making it more efficient, according to small business experts. |