Е. В. Дмитриева
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ЭС (3)
ЭС (3)
- Бұл бет үшін навигация:
- Упражнения ● Упражнение 1.
- Упражнение 2.
- Упражнение 3.
- Упражнение 4.
| Vocabulary
imminent – близкий, надвигающийся casual – рабочий, повседневный, случайный ancient – древний, старый substantial – существенный, важный, реальный tedious – скучный, утомительный comparable – сравнимый, сопоставимый effective – эффектный, впечатляющий accurate – точный, правильный predatory – хищный, грабительский awkward – неудобный, неловкий, затруднительный Упражнения ● Упражнение 1. Переведите следующие слова: comparatively, ancient, particularly, graphic, uniquely, seriously, access, strata, imminent, predatory, inquiry, inquirer, whitewashing, disguise, circular, executive, substantial, sceptical, query, previously, tedious, interruption, casually, awkwardness . ● Упражнение 2. Дайте русские эквиваленты следующим англий- ским словосочетаниям: the public relations officer; by means of handouts; substantial expence- account lunches; the best and most effective method; to answer queries; television inquiries; at whatever space; to get into touch with somebody; to be usable by the media; a reputation for awkwardness; on the other hand; visual and practical aspects. ● Упражнение 3. Ответьте на вопросы. 1. Do you agree that the practice of public relations is ancient? Give your arguments. 2. What organisations were the first in Britain to introduce their presentation in the best possible light? 3. How did they organise this form of self-presentation? When did it happen? 4. How is a company's public 'image' created nowadays? 5. Why is it necessary to control the relations between the company and the press and television? 6. How does a direct access to the highest decision-making strata of the company influence public relations of the company? 7. In what case is public relations useless and dangerous? 150 8. Why does the author use the phrase «predatory inquirers» describing representatives of press and television? 9. Do you agree that public relations officers are sometimes contemplated as unwelcome visitors? Why? 10. Why does the author write that some journalists consider public relations officers as whitewashing agents paid to disguise what is really happening? Can you give an example of such attitude from your own experience? ● Упражнение 4. Speak about public relations in Great Britain. жүктеу/скачать 1,01 Mb. Достарыңызбен бөлісу:
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