FEATURES OF INTERNET MARKETING IN THE FIELD OF
TRACK AND FIELD
Akan A. –
2nd
year graduate student, Kazakh Academy of Sport and Tourism, Almaty
Tastanov A. Zh. ‒
candidate of pedagogical sciences, Kazakh Academy of Sport and Tourism, Almaty
Untaev H.K. ‒
candidate of pedagogical sciences, Kazakh Academy of Sport and Tourism, Almaty
Annotation.
Thanks to the “Internet site”, such a popularization method as promoting track and field through the Internet
site has become available. The article discusses the main directions of development of track and field with the help of Internet
marketing, identifies a set of Internet marketing tools in the field of development and promotion of track and field, which have
a significant impact on the promotion of track and field to the masses.
Key words:
internet marketing, track and field, popularization, advertising.
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