Common Mistakes – “Why Us?”
Mistake #1: Writing about the school's size, location, reputation, weather, or ranking.
Why shouldn’t you do this? Because that's what many other students are writing about and you don’t want to blend in. Take a hint from Emory University, whose “Why us?” prompt used to read:
Many students decide to apply to Emory University based on our size, location, reputation, and yes, the weather. Besides these valid reasons as a possible college choice, why is Emory University a particularly good match for you?
Or check out Georgia Tech’s old prompt:
Beyond rankings, location, and athletics, why are you interested in attending Georgia Tech?
Clearly their admissions readers are tired of reading about those things.
Mistake #2: Simply using emotional language to demonstrate fit.
Telling the school that you walked onto campus and “it just felt right” is a) something else a lot of students say and b) doesn’t the reader understand how a good match for the school. And, for that matter, neither does the statement, “I can see myself rooting for the Wildcats at MetLife Stadium on Sundays.”
Mistake #3: Screwing up the mascot, stadium, team colors or names of any important people or places on campus
Why avoid this? It's the quickest way to show you're a sloppy researcher. In the example above, the Wildcats play neither at MetLife Stadium nor on Sundays. Also, the “I can see myself in [insert school colors here]” is a cliché of the "Why this College" essay. Avoid it too.
Mistake #4: Parroting the brochures or website language.
It could be that the person reading your essay and evaluating your application actually wrote the words you’re copying and pasting.
“On the one hand, it shows that a student has actually researched us and I appreciate that,” says Brian Liechti of Warren Wilson College. “On the other, as one of those people who wrote the words you’re copying, I’d rather see evidence of how what I wrote resonated with you--do we share values? What stood out or spoke to you in that brochure or on that web page? That's what I really want to see.”
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