Ключевые слова.
Интернет, реклама, маркетинг, цифровизация, цифровой
маркетинг, таргетинг.
INTERNET ADVERTISING AS A NEW ELEMENT OF DIGITALIZATION OF
MARKETING COMMUNICATIONS
Zakirova A.R.
Scientific Supervisor: Vaks V.B., Candidate of Economic Sciences, Associate Professor
(
Kazan National Research Technical University named after A.N. Tupolev-KAI)
Annotation.
The article analyzes the features of such a phenomenon as the digitalization
of marketing communications, describes the concept of Internet advertising and its necessity in
the modern world. The results of the study showed that this type of marketing is used by sellers
in search of their potential buyers using the Internet.
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