Секция
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Социология
и
политология
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to take into account the style of the storytelling, what meaning will be
embedded in each separate frame, how it will be possible to transmit the
idea to consumers and whether there is a parallel connection with the
company’s mission, whether the idea of the enterprise is fully identifi ed
and does not contradict the brand ideology.
In addition, it is necessary to remember that video content requires
a kind of investment, especially at the initial stage, in order to easily
integrate the message into the video sequence and not lose the main
stream that will eventually reach consumers. Thus, it is very important
to invest some fi nancial resources in the early stages in order to be able
to save resources in the future. Unfortunately, many modern enterprises
ignore the importance of fi nancial resources that are allocated to modern
tools in Internet marketing and resort to traditional methods, which can
often contradict the corporate ideology of the enterprise.
In addition to its enormous marketing potential, video content can
enhance the visual aspect of a brand and can help shape a marketing
strategy. There are several factors that help broaden the impact on
consumers.
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