Сборник II научно-практической международной студенческой конференции Narxoz Student Research-2021
жүктеу/скачать 3,66 Mb. Pdf көрінісі
|
narxoz-student-research-2021
- Бұл бет үшін навигация:
- Жалелева София Зайнулловна
- Секция « Социология и
- Аңдатпа
| Изтурган
Ерназар Утегенулы Университет Международного Бизнеса Алматы , Республика Казахстан 2- й курс магистратуры « Маркетинг » Науч . Руководитель : Жалелева София Зайнулловна Доцент , PhD BRAND PROMOTION USING VISUAL CONTENT TOOLS Abstract In order to understand how in the direction of movement and how to promote a particular brand, it is necessary to always pay attention to the previous market analysis in order to understand brand loyalty, its recognition, how and in what quantity the product produced by the enterprise is consumed. You need to have an idea of competitors, what role competitors play in the market, in what product category they are selling.
353 Секция « Социология и политология » Аннотация Для того чтобы понимать в какую сторону двигаться и каким образом продвигать тот или иной бренд, всегда необходимо уде- лять внимание предшествующему анализу рынка, то есть понять лояльность к бренду, его узнаваемость, как и в каком количестве потребляют продукт производимый предприятием. Аңдатпа Қай бағытта қозғалу керектігін жəне белгілі бір брендті қалай ілгерілету керектігін түсіну үшін əрдайым алдыңғы нарық талда- уларына назар аудару қажет, яғни брендтің адалдығын, оның та- нылуын, тауар қалай жəне қандай мөлшерде өндіретінін түсіну керек.
First, it is necessary to establish those relationships with potential consumers that fi rst of all meet the requirements for promoting the enterprise in order to be able to infl uence consumer behavior in the future and get the most out of this and eff ectively integrate their services and products. The most important goal of this approach is to give the brand a distinct look and distinguish it from other competing businesses, so that potential consumers who fi rst encounter the brand have a sense of recognition. Thus, you can easily promote your services on the market. Based on these arguments, it is possible to build a certain methodology that will meet all the requirements, distinguishing the enterprise from other companies and thus enable the consumer to build brand associations and build an easy and relaxed interaction with consumers. Thus, the technique is as follows: - Ability to convey the main mission. If an enterprise has a goal to sell as much of its products as possible, while showing its environmental friendliness, which makes it stand out, then special attention must be paid to this. - Build a personalized approach. An enterprise can sell to a broad mass, but at the same time it is necessary to take into account each group of customers and segment it according to various criteria. - Improve consumer perception. The consumer’s expectations for the use of the company’s product can be high, but the attention must be focused on the perception. Because if the consumer’s expectation is high, and the perception ultimately falls in a negative direction, then it |