Steeve:
And what operations does marketing include?
Gleb:
Don’t you know? It includes transporting, storing, pricing
and, at last, selling goods. You should know the golden rule of
marketing that brings mutual benefits to customers and vendors.
Steeve:
Do you know this rule?
Gleb:
Yes, I do. It is the process of having the right product at
the right time in the right place, that is, you should know what the
customers want. That is the key to your successful business.
Steeve:
And how can you find out that key?
Gleb:
It is marketing research.
Such steps, as defining the
problem, collecting data, analyzing the results should be done. And,
of course, advertising. Only then you will have a success.
Steeve:
You are lucky! Glad for you.
Gleb:
Thank you. Bye.
Steeve:
See you later.
Упражнение 14.
Разыграйте диалог в парах.
Словарь урока
(Vocabulary)
Add – добавлять, прибавлять;
addition – добавление, прибавление;
advertise – рекламировать;
advertisement – реклама;
80
business activities – деловая деятельность;
buy – покупать;
buyer – покупатель;
cheap – дешевый;
collect data – собирать данные;
compile data – собирать (компилировать) данные;
consumer – потребитель;
cost – стоимость;
customer – покупатель;
define the problem – определять проблему;
determine the price – определять цену;
exceed – превышать;
expensive – дорогостоящий;
find out – находить;
flow of goods – поток товаров;
flow of services – поток услуг;
inexpensive – недорогостоящий;
involve – включать в себя;
marketer – маркетолог, сбытовик;
marketing – реализация, сбыт, маркетинг;
marketing research – изучение рынка сбыта;
mutual benefits – обоюдная выгода;
performance – выполнение, характеристика (работы ма-
шины);
pricing – калькуляция цен;
producer – производитель;
sell – продавать;
sell goods – продавать товары;
seller – продавец;
selling – продажа;
storing – складирование;
value – стоимость;
vendor – продавец.
|
