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Sales promotion includes various activities, such as trade
shows, contests, samples and various displays. Annual expendi-
tures are very high. They are higher than the amount spent on
advertising.
Public relations can make an important contribution to promo-
tion strategy if the activity is planned and aimed to achieve specific
promotion objectives.
Since each form of promotion has advantages and disad-
vantages, the total strategy should incorporate the merits and
shortcomings of each component into a cost-effective promotion
mix.
Задание.
Найдите в тексте ответы на вопросы.
1. What is a major promotion objective?
2. What does promotion include?
3. What is advertising used for?
4. What advantages has personal selling?
5. What activities does sales promotion include?
6. What is the aim of public relations?
Достарыңызбен бөлісу: