«xviii сәтбаев оқулары» 1 Ќазаќстан республикасы білім жєне ѓылым министрлігі
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» сериясы «XVIII СӘТБАЕВ ОҚУЛАРЫ» 244 245 many consequences in it. Therefore, future investigations using survey among women, give more information about spending habits, awareness of fast fashion and effects of financial position when buying clothing more deeply, cause the past investigations did not cover the attitudes of females on clothing mechanism and make the sum of the threats of shopping. Seemly, as clothes become cheaper and fashion becomes ‘faster’, balancing consumption with environmental, economic and social sustainability becomes harder. Moreover, environmental concerns go hand-in-hand with social concerns about the employment of low-paid workers in developing countries, particularly their working hours and safety, and the use of child labor. This study aims to figure out women attitude to quality and quantity when buying clothing and relationships between awareness of women and environmental issues due to overzealous usage of clothing by women. Research will capture all spheres of fast fashion influences and further issues that would be made throughout in-comprehensive human actions. It is seeking the answers to the questions; do women value quality or quantity when buying clothing? And their workplace impact on their clothing habit and financial position, and how «fast fashion» impact on the environment. The research was gathered by the primary data using inductive approach applying interview and survey. The good illustration of this is talking face-to-face with respondent whether the interviewee keen of the asked questions or there are some confusing gaps and online survey to get relevant data with numbers and statistics by easy method of gathering information. Five open-ended questions were directed to figure out the main issues that women stumble upon and their preferences in clothing. They helped to identify the view of some females to the problem which appear during the consumption of clothes. The research includes thematic analysis of the interview that shows the achievement of research question. The sample used for this study includes females between ages of eighteen to thirty. The interviewees were randomly selected by non- probability sampling at the different days. The respondent interviewed at the separate places by the same correspondent. The interview they were enthralling when they walking at the streets, eating their dinner, sitting at the box office or waiting at the bus stop. For survey, the sample group was 60 respondents between ages of eighteen to thirty also, which were randomly surveyed by sending them the blank via Internet. Firstly, they were asked their ages and then, started to interview, if they are suitable to this age group. The reasons for the selection of this age group were: females of 18-30 are earning money for domestic consumption by themselves. So, asking about buying habits more suitable for this age group; interviewees are independent from other financial position or preferences; the sample was easy and safe to get access to and this age group is more interested in current research field. Young people are more likely to be aware of the problems related with clothing industry, so any issues or barriers for them were likely to be genuine and their opinions very useful. The interview questions helps to identify whether females value quality rather than quantity in shopping. Nevertheless, the quantity of clothes doesn’t mentioned, so it is approve that quality of clothes have more possess among women from 18 to 30. The result, identifying from interview, different from previous investigation, because previous study shows that quantity of clothes is more valuable than quality. There was written that millions of garments are produced per year due to fast fashion. However, the demands of respondents relatively lower than in the fact file. So, the most valuable thing in clothing is not the amount of clothes, it is suitableness of clothe on the female, size and quality. But the research was conducted on females from 18 to 30, so the credibility of the answers may not be true for older people. As it was mentioned this study shows that in modern world quality of clothes is better that their amount, because it will be look like wealthy and will give a warm for the body. Moreover, this question helps us to identify that females does not like an animals. They really do not thing about ways of making coat. It was double-faced question, because it finds out value of cloth and females, which are indifferent to animal’s life. As the results show, woman first of all look at the price then size and lastly to quality and brand (Figure 1). They divide into categories that help to choose cloth to satisfy their wishes. All these details categorized by females, so the most valuable detail in clothing has the biggest percentage. Figure 1 – Percentage of parameters on that females pay attention Figure 2 – Influences of financial state of females on shopping habit |