Қазақстан республикасы білім және ғылым министрлігі ministry of education and science of republic of kazakhstan
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| Akinzhanova D.M.
Astana/Kazakhstan INTERCULTURAL COMMUNICATION: GOALS, TASKS AND INVESTIGATIONS Nowadays the study of intercultural communication is quite a new and topical branch of research studies. More and more people get involved into communication. Development of new technology, economics, trade and marketing, policy, advancing technology and many other issues accelerate intercultural contact and bring together as absolutely different and similar cultures. Concern about cultural diversity has given rise to the study of culture and communication in combination as a unique field of science. Hence, linguists study intercultural communication in linguistics angle, sociologists study it for the purposes of society, economists do it for marketing, trading and making economic surveys, even politicians and many other people are concerned in intercultural communication because all activity and life of people cannot exist without communication and, as Hall says, ‘there is not one aspect that is not touched and altered by culture’. And we can also agree that culture and communication really work in tandem, they are inseparable. There are a lot of definitions given to intercultural communication. The mostly widespread is that “intercultural communication occurs when a message is sent by a representative of one culture for consumption by a representative of another culture” (Samovar and Porter (10:1991). However this is not only the process of delivering message or idea of one representative to the other, but for successful communication the message must be understood by accepting party. Because of cultural differences in these kinds, the potential for misunderstanding is great. To reduce this risk, it is important to study intercultural communication and this is one of the goals of intercultural communication. When speaking on intercultural communication we should note that it can take place as between different cultures, groups of people and even between individuals speaking on the same language. It is necessary to remember about intercultural communication competence. People often assume that everyone sees the situation the same way they, themselves, do. Every tale can be told in a different way (Greek proverb). However, one of the communicants can have some cultural peculiarities in his language whereas the other communicant may not. Such language and culture differences greatly increase communication problems, even if the speakers have some knowledge of the others' language. And by saying this we can state that studying communicational conflicts and communicational barriers comprises the task of intercultural communication. жүктеу/скачать 2,16 Mb. Достарыңызбен бөлісу:
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