-nominal type is for explaining the definition of metaphorical terminology,
-framing is easy and gentle explanation of serious diseases to the patient, higher satisfaction to
care and better understanding of disease and treatment:
-changing of opinion-give motivation to patients and change their opinion of themselves. The
main function of the use of metaphors in healthcare is the “
nominal”
one, in which the aim is to
explain the definition of medical terminology (terminology level). Secondly, the “
framing
”, when
the aim is to make complex concepts, such as, for example, mechanisms of pathogenesis (language
level), more thoroughly understood. Finally,
“change of opinion”
, at the level to motivate and
convince to better therapeutic adherence and a better lifestyle (communicative level).
There is given a conversation between the doctor and patient
Md: Mr.T, how did it go last night?
Mr.T: Not so good doc. Lots of pain. Couldn’t sleep. But you know me. I took some pain
medicine and soldiered on.
MD: Yeah! That’s what I admire about you. You are a
real figthter
Here is the doctor tries the patients to have positive impact by the metaphorical word
combination “you are a real fighter” in the oral communication.
Mr.T: Right on doc! sounding pleased. I am No quitter. So did you get my bone scan results
back?
MD: Yes, I did. It was positive
Mr.T: Positive? sounding hopeful. ‘That is good, right?
MD: Unfortunately, it means that the cancer has spread to your bones. In fact, your bone scan
lit up like a Christmas tree.
This dialog provides an example of a conversation between a doctor and a patient, where the
doctor addresses the patient with a conclusion about their illness in some easy way, that is, using
metaphorical phrases, as indicated above. This, in turn, leads to the fact that the patient has some
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