RESEARCH OF ONLINE MARKETING OPPORTUNITIES FOR SPORTS DEVELOPMENT IN KAZAKHSTAN Abilkhan N.B. – 2nd year graduate student, KazAST, Almaty
Kulbaev A.T. – Ph.D., associate professor, KazAST, Almaty
Zhidovinova A.V. ‒ senior lecturer, KazAST, Almaty
Annotation. In the conditions of market relations in Kazakhstan, the sports industry is actively developing. In connection
with the increase in Internet users' interest in sports events, sportsmen and sports in general, it becomes possible to use modern
marketing tools to promote physical education and sport in social networks and e-commerce. In this article the effective methods
of Internet marketing in foreign countries and Kazakhstan are compared, the official sites and the main platforms that are most
popular in sports marketing and open spaces Kaznet are considered. The conclusion identifies which marketing tools are more
appropriate for specific goals and objectives, how to use each type of social networking platform for each age audience
effectively.
