Scientific novelty links with research of the Kazakh culture of speech in the paradigm of the antropocentric direction in the linguistics and is manifested by the next results of the work:
- in back balance of traditional investigations, in which communicative quality of speech is observed in aspect of the language norm, and particularly in the functional-stylistic aspect, in the presented research such problems as investigation of linguistic and non- linguistic factors in tight interconnection; removing on a priority position, with revealing of communicative quality of speech, position of an addressee (reader, communicant, recipient); justification of the conception of dialogicals as a dominating one in the theory of culture of speech, in difference from the conception of monologicals are viewed in the communicative aspect;
- the solution of some difficulties, linking with problems of codification of norms of the language are offered on the theoretical level, the difficulties of an analogical character in previous researches have been solving on the practical base only;
- the speech is researched as a result of not only verbal, but also cognitive activity of a subject of communication;
- the text is viewed on the position of co-authorship, interaction of an adressant and an addressee;
- artistic, publicistic, scientific, official-business discourses are admitted not only as common-linguistic codes, but also as sub-codes, having the information of intellectual, emotional, ethno-cultural, esthetic types.