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marketing glossary
- Бұл бет үшін навигация:
- Media policy
- Media training
| Media plan – A plan designed to target the proper demographics for an advertising campaign through the use of specific media outlets.
Media planning & buying – The role of an advertising agency in finding the most appropriate media products for each client and negotiating/buying ‘space’ based upon a predetermined budget. Media policy – Organizational instructions as to how company representatives will communicate with the media. Media Relations – A practice in which people converse with the press in the hopes of securing interviews, placing quotes, and fostering relationships between individuals and organizations and the media. Media tour – A series of engagements, or a single event to promote a certain organization, product, or service to members of the public press. Common resources for a media tour include a press kit, presentation material, and a representative (internal or external) to interact with the press. Media training – Providing individuals with guidelines, strategies, and skills to work efficiently and effectively with media for public relations purposes. NAB – National Association of Broadcasters; The NAB is a trade association whose membership consists of more than 8,300 free, local radio and television stations. жүктеу/скачать 29,11 Kb. Достарыңызбен бөлісу:
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