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marketing glossary

Social Media Monitoring – The process of monitoring and responding to statements regarding a business that occur in social media
Social Networking – the practice of gaining social and/ or business contacts by making connections through individuals via meetings, conferences, tradeshows, social media, etc.
Syndicated Program – A radio or television program that is distributed in various markets by a specialized organization.
Tabloid – A newspaper that measures at 12” wide by 14” high and is approximately half the size of a standard newspaper.
Tagline – A meaningful phrase or slogan that sums up the tone and premise of an organization in a way that is memorable to the public. A tagline is often the theme for a larger campaign.
Target audience – Groups in the community selected as the most appropriate for a particular marketing campaign or schedule. The target audience may be defined in demographic or psychographic terms, or a combination of both.
Tear sheets – A page sent to the advertiser that serves as proof of the ad insertion.
Telemarketing – The process of using the telephone as a medium to sell goods and services directly to prospective customers.


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