2. The Cooperative principle and Grice’s maxims
In 1975, H. P.Grice published a seminal article entitled "The Co-operative
Principle" that created quite a stir on the linguistic scene and generated a large
number of linguistic publications that built on Grice’s postulates. Paul Grice
proposes that in ordinary conversation, speakers and hearers share a cooperative
principle. The basic assumption is that any discourse, whether written or spoken, is
a joint effort. Both the speaker and the addressee have to follow certain pragmatic,
syntactic, and semantic rules in order to communicate effectively. They have to co-
operate. The Cooperative Principle is an attempt to show how
speaker’s meaning
arises from
sentence meaning
.
As phrased by Paul Grice, who introduced it, it states, "Make your
contribution such as it is required, at the stage at which it occurs, by the accepted
purpose or direction of the talk exchange in which you are engaged." Though
phrased as a prescriptive command, the principle is intended as a description of
how people normally behave in conversation. Put more simply, people who obey
the cooperative principle in their language use will make sure that what they say in
a conversation furthers the purpose of that conversation. Obviously, the
requirements of different types of conversations will be different.
The cooperative principle can be divided into four maxims, called the
Gricean maxims,
The principle can be explained by four underlying rules or maxims
describing specific rational principles observed by people who obey the
cooperative principle; these principles enable effective communication. (David
124
Crystal calls them
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