B2C – Business to Consumer B2C can be described as the business between companies and the consumers. Since the revolution of e-transformation unfolded, consumer-business interaction was limited to a great extent. In the past, consumers contacted the information officer to acquire business information. But now this process has changed.
Consumers as well as the information officer could gather business information via the Internet. Consumers when they want to buy a product or a service they can do it over an electronic network. This makes the business process much easier.