Consumer-to-Business (C2B) is a business model in which consumers create value, and firms consume this value created by consumers. This is also called as a reverse auction or demand collection model. Here the buyers are enabled to claim their own prices generating a demand and the websites in turn gather bids and then offers the bids to the participating sellers.
B2B – Business to Business In this category, the companies do business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.