Mistake #2: Simply using emotional language to demonstrate fit. Telling the school that you walked onto campus and “it just felt right” is a) something else a lot of students say and b) doesn’t the reader understand how a good match for the school. And, for that matter, neither does the statement, “I can see myself rooting for the Wildcats at MetLife Stadium on Sundays.”
Mistake #3: Screwing up the mascot, stadium, team colors or names of any important people or places on campus Why avoid this? It's the quickest way to show you're a sloppy researcher. In the example above, the Wildcats play neither at MetLife Stadium nor on Sundays. Also, the “I can see myself in [insert school colors here]” is a cliché of the "Why this College" essay. Avoid it too.
