Отчет о выполнении нирм
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Исмагулов Темирлан
| CONCLUSION
In the master's project, the concepts of a positive image of the country in tourism were revealed to promote it in the international tourism market, concepts related to tourism were described. The positive image of the country in tourism was described as the main element of the promotion of the whole country in the tourism market, the necessary conditions for its promotion were noted. In the master's project, the main goal was achieved - this is the study of proposals for improving the positive image of the country in the tourism sector . Also, the set tasks were achieved, which helped to designate tourism and its positive image as an important component in the international market, the tourism market of Kazakhstan was studied. The analysis shows that a positive image of the country in the market will work when the right directions are built, clear goals and objectives are set, the necessary conditions are created for promoting the product and conducting effective promotional activities. Having concluded, it can be noted that the image of the country is a multifaceted concept that interacts with many elements of the tourism market and allows the country to build the right direction in the development of tourism activities in the country and the creation of strong international relations with other countries. Important in the formation of the country's image is the regulation of the life of the entire population by the heads of state, the level of development of economic and political stability, the use of digital technologies, as well as the cultural and historical heritage of the entire state. With the development and creation of a positive country image, it is necessary that each state has its own model of the country's development. Such a model should have a well-defined plan for all spheres of the state to develop at the same level and bring certain positive results. Based on these results, the entire state is analyzed at the international level, and then the image of the country is assigned. The model of building the image of the country can be implemented in the form of a system where the main attractive components of the state will be highlighted. The main task of the entire state is the formation of effective competitiveness of the entire state for a long period. The overall performance of the main sectors of a certain state and society makes it possible to form a good competitiveness of the country. Entrepreneurs are very demanding on the producers of goods, so countries that are trying to improve and create competitiveness are trying to retain such demanding customers, as they stimulate the work of industries. A society that lives in one region, having a good and positive attitude towards the tourism sector, is the guarantor of hospitality, which facilitates the efficiency of the entire region in this area. The general and multifaceted work of the entire country with the population has an impact on the formation of the competitiveness of the entire state. business develops the external and internal tourism activities of Kazakhstan for an effective and positive result and a quick response to changes in the world. An important and main element that influenced the popularity of domestic tourism in Kazakhstan was that there are no particularly strict rules for visiting recreation areas. You must be blue or green in the Ashyq program or have been vaccinated. There are no special strict rules for booking tours, you must wear a mask when traveling and follow basic safety requirements. A great responsibility lies with the creators of the conditions for recreation, the host country. They are obliged to create conditions that would meet sanitary standards and provide comfort for tourists. In particular, the following mandatory elements are highlighted during the rest: 1. In public places, there must be markings for maintaining distance. 2. Carrying out disinfection and wet cleaning daily in any business activity, as well as posting disinfection schedules. 3. Mandatory wearing of masks in public places, transport. External tourism is gaining momentum in order to make this area more efficient and fruitful for the whole country. During the pandemic period, the www.kazakhstan.travel website was created , which can be used by everyone who stays in Kazakhstan. This site provides complete information about Kazakhstan and the tourism sector on its territory, this information is provided in 8 languages (Kazakh, Russian, English, French, German, Chinese, Arabic, Korean). This site has a large number of sections that tell about the country, about international relations and cooperation. In the section for tourists, you can study information about routes, sights, culture, traditions and customs of a particular region. Also, it would be possible to create a marketing plan for the tourism activities of the entire country of Kazakhstan, which would monitor the successes in this area in other regions of the country, take into account shortcomings, problems and questions, as well as open new locations for tourists and create new infrastructure. This plan will affect the economic and political level of the country, will allow the state to be shown as a modern link in the international market, the opportunity to study in more detail modern digital technology on the market and use it in the domestic market. To promote Kazakhstan in the market, it is important to rely on the attractiveness and advantages of the country among others in the international market. The development of the image of Kazakhstan is created on the basis of the use of innovative technologies and modern methods of strategic development of a certain area. First of all, social networks are an important aspect in promoting the tourism sector and creating a positive image of the country. Thanks to social networks, you can create interesting and professional marketing activities that will improve the tourism industry. Kazakhstan has a territorial advantage, as it is located between Europe and Asia, the sphere of communication technologies has recently improved, therefore, becoming a central digital hub of Kazakhstan is a good and effective idea for building a competitive policy and creating a positive image of the country in the international market. The pandemic has greatly affected the economic situation of the country, but today Kazakhstan is improving at a fast and intensive pace to get out of an unstable situation and break into the international tourism market with new ideas, trends, innovations and methods for developing the country. Such a rapid and rapid pace of development has developed in the country thanks to the pandemic, as it has shown that the tourism sector in the country is important and of great importance for the economic and political sphere of Kazakhstan. According to the analysis, it can be concluded that the national brand and its competitiveness are an effective tool for developing the country's image and allow you to break into the international market to a high level. It does not make sense for Kazakhstan to develop all areas of tourism once, it is important for today to pay attention to those areas that are in greater demand from tourists and invest in them. After these destinations contribute to the country's tourism activities, then it will be possible to develop those destinations that are less in demand, but it is possible that these destinations will be in great demand due to their individuality and rarity on the territory of Kazakhstan. Of particular importance and place in the formation of the image are the symbols of the state, which allow you to create a positive emphasis on the formation of the image. State symbols attach great importance to the cultural and social structures of the country's society. Sometimes it is difficult to take into account the symbols of the state, but they should be present in the process of creating the image of the country, since the symbols of the country give sovereignty, strength, and independence to the country. In the absence of symbols of the country, the process of creating a positive image of the country will seem incomplete and will not be fully perceived in the international market. Upon achieving positive and effective results and increasing its importance in the tourism market, Kazakhstan assumes the strengthening and formation of international relations with large foreign tourism companies that could support Kazakhstan quickly, efficiently and qualitatively satisfy all the possible needs of tourists and the entire population of the country. Working activity in the international tourism market will provide significance and recognition among foreign companies and organizations, provide an opportunity to increase the flow and demand for the tourism product and services provided in the country. жүктеу/скачать 253,84 Kb. Достарыңызбен бөлісу:
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