Навчальний посібник для студентів ос «Бакалавр» галузі знань 03 «Гуманітарні науки»



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babenko country study

Since 1950
 
In July 1973, as part of its outreach programme to young people, the 
V&A became the first museum in Britain to present a rock concert. The V&A 


presented a combined concert/lecture by British progressive folk-rock 
band Gryphon, who explored the lineage of mediaeval music and 
instrumentation and related how those contributed to contemporary music 500 
years later. This innovative approach to bringing young people to museums 
was a hallmark of the directorship of Roy Strong and was subsequently 
emulated by some other British museums. 
In the 1980s, Sir Roy Strong renamed the museum as "The Victoria and 
Albert Museum, the National Museum of Art and Design". Strong's 
successor Elizabeth Esteve-Colloversaw a turbulent period for the institution 
in which the museum's curatorial departments were re-structured, leading to 
public criticism from some staff. Esteve-Coll's attempts to make the V&A 
more accessible included a criticised marketing campaign emphasising the 
café over the collection. 
In 2001, "FuturePlan" was launched, which involves redesigning all the 
galleries and public facilities in the museum that have yet to be remodelled. 
This is to ensure that the exhibits are better displayed, more information is 
available and the museum meets modern expectations for museum facilities; it 
should take about ten years to complete the work. 
The museum also runs the Museum of Childhood at Bethnal Green and used 
to run the Theatre Museum in Covent Garden and Apsley House. The Theatre 
Museum is now closed and the V&A Theatre Collections are now displayed 
within the South Kensington building. 
Regional partnerships
 
The V&A has no museums or galleries of its own outside London. 
Instead it works with a small number of partner organisations 
in Sheffield, Dundee and Blackpool to provide a regional presence.
The V&A is in discussion with the University of Dundee, University of 
Abertay, Dundee City Council and the Scottish Government with a view to 
opening a new £43 million gallery in Dundee that would use the V&A brand 


161 
although it would be funded through and operated independently.
As of 2013, 
with costs estimated at £45 million, it is the most expensive gallery project 
ever undertaken in Scotland.
The 
V&A Dundee
will be on the city's 
waterfront and is intended to focus on fashion, architecture, product design, 
graphic arts and photography. It is planned that it could open within five 
years.
Dundee City Council is expected to pay a major part of the running 
costs. The V&A is not contributing financially, but will be providing 
expertise, loans and exhibitions.
Plans for a new gallery in Blackpool are also under consideration.
[32]
 This 
follows earlier plans to move the theatre collection to a new £60m museum in 
Blackpool, which failed due to lack of funding.
he V&A exhibits twice a year 
at the Millennium Galleries in partnership with Museums Sheffield.


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