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employed had to be very simple. With a computer it became fairly
easy to solve much more complicated equations.
The advantages of using more variables in forecasting are
obvious. For example, it’s valuable for automobile companies
to know what the total demand for automobiles is but it’s more
valuable for them to know what the demand will be for various
types of cars and in various sections of the country.
Another very useful technique
possible with computers is
simulation. The value of the simulation process is that it makes
possible penalty-free trial and error. One can simulate various
possible courses of action, and see what
the results will be merely
by changing the terms in a mathematical model.
Задание.
Найдите в тексте предложения, где идет речь о
преимуществах использования компьютера в маркетинге, и
переведите их.
