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Litote- an expression of the affirmative with or visa versa( not bad-“means “good’, no coward-‘brave”, not small-“great”). Irony



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Litote- an expression of the affirmative with or visa versa( not bad-“means “good’, no coward-‘brave”, not small-“great”).

Irony –saying one thing while meaning the opposite: ‘how clever of you!’

Euphemism - the substitution of words with mild vague connotations for expressions rough, unpleasant.

Taboo-a prohibition meant as a safeguard against supernatural.

Metaphor - similarity of meaning; transfer of meaning on the basis of comparison; a semiprocess of resemble other. Herman Paul points out that metaphor can be based on different types of similarity.

  • similarity of shape: head ( of a cabbage), bottleneck, teeth( of a saw, comb);

  • similarity of position: foot ( of a page, of mountain); head( of procession);

  • similarity of function, whip ( an official in the British Parliament whose duty is to see that members were present at the voting);

  • similarity of behavior

  • similarity of colour: orange, hazel, chesnut,

in some cases we have a complex similarity to a human leg in its shape, position and function. Many metaphors are based on parts of a human body ( an eye of a needle, arms and mouth of a river, when proper names become common nouns, e.g. “philistine”- a mercenary person, ‘ ‘vandals’-destructive people, “ a Don Juan”- a lover of many women.

Metonymy – contiguity of meaning; a semantic process associating two referents, one of which makes part of the other or is closely connected with it. There are different types of metonymy.

  • the material of which an object is made may become the name of the object: ‘glass’, boards, iron’;

  • the name of the place may become the name of the people or of an object placed there ;

“ White House” –the administration of the USA; “ the House” – members of British Parliament; “Fleet Street” – bourgeous press.

  • names of musical instruments may become names of musicians: ‘ the violin”, “the

saxophone”

  • the name of some person may become a common noun, e.g. ‘boycott’ was originally the name of an Irish family who were so much dislikeв by their neighbors that they didn’t

mix with them. “ Sandwich’ was named after lord Sandwich who was a gambler. He didn’t want to interrupt his game and his food was brought to him while he was playing cards between two slices of bread not to soil his fingers.

  • names of inventors become terms: ‘watt’, “om”, rengen’, etc.

  • geographical names become nouns: ‘holland’= linen fabrics, ‘brussels’- a special kind of of carpets, ‘china’- dishes made of porcelain ( china is a birthplace of porcelain)





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