Тақырыбындағы халықаралық ғылыми-практикалық конференция материалдары
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: intercultural communication, business language, business communication. In today's world the inevitability of coexistence of different cultures, societies with their own traditions is becoming gradually recognized in the field of communication. The development of international relations in order to implement the global corporation strategy has led to the need to address training professionals of any cross- cultural communication outlines for business. The main motive of the business of professional communication is the wish of each partner to carry out common goals to achieve specific business cooperation. The modern business setting is characterized by increasing cultural variety of its participants. More and more companies and organizations and foreign countries carry out their activities. Successful business communication in a multicultural environment involves the use of knowledge specific to the regional business cultures and business communications features of the major regions of the world. Multinational business communications are becoming increasingly important area in the business environment. Increased attention to this area due to several factors: 1. Globalization of business, which began in 1970 and enhanced sharply in 1990's. 2. Increased level of interaction of various regions in the world with each other in the uneven distribution of natural, industrial, technological and intellectual resources. 3. Reduction in time and space-based communications technologies of instant electronic communication, the development of the Internet and its resources, telefax, and video. Technical and technological aspects of international business communication are often linked to cultural aspects. Cultural issues are frequently a major obstacle to the success of international communications, rather than financial and technological. Cultural differences in community groups, for example, the countries of East and West, often block successful business communications. It seems that only the theoretical knowledge and experience will help to overcome the barriers of misunderstanding. The theoretical knowledge required for successful business communication, is primarily the basis of intercultural business communication and foreign language. 188 At the present stage of development of our society a foreign language becomes a powerful factor of social progress. The people formed a new way of thinking, they begin to realize all the people belonging to a single human civilization, the achieved level of cultural development. The desire for social progress leads to an effective exchange of meaningful cultural values in international affairs. Understanding the importance of foreign language at the present stage involves solving a number of scientific problems, chief among which is the study of intercultural communication. Partaking in various forms of business communication - written and verbal, telephone and direct, employees are forced to adapt to the norms. We are all aware that the memo or report, written guidance, differs significantly on the ability to discuss the problem in a private conversation. The application of socio-cultural factors of identity in the process of intercultural business communication and business communication features in different countries leads us to the selection of national negotiating styles. Negotiation is a process which involves the meeting of two parties with common or conflicting interests, who try to reach agreement on matters of mutual interest. In this study, negotiation is defined as ‘a discourse-based and situated activity ….. [which is] interactionally constructed in concrete social settings’ [3, p.3]. According to Guy [4], the negotiation process is divided into three stages: pre-negotiation, negotiation and post-negotiation. The content of these stages is informed by factors such as culture, strategy, background and context. Using these three phases of negotiation, negotiation episodes can be identified and recognized. A meeting becomes a жүктеу/скачать 7,82 Mb. Достарыңызбен бөлісу:
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