Тақырыбындағы халықаралық ғылыми-практикалық конференция материалдары
parties have different cultural backgrounds. In such
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when the parties have different cultural backgrounds. In such situations, both parties may have different ways of understanding the negotiation process as their norms, values systems and attitudes may differ. When negotiating with someone from one’s own cultural background, making reasonable assumptions about the other party based on one’s own experience generally makes successful communication possible [3] However, this situation is likely to be more complex when two cultures are involved. Often misunderstanding and miscommunication occurs in a cross-cultural negotiation, even though the language of communication is a lingua franca , such as English. Research focussing on spoken discourse and, in particular, business language, has become increasingly important. Furthermore, many researchers have become interested in business language in the international context. Negotiations are a form of interaction between different cultures and, consequently, they are a kind of test of ethics and traditions of each party in the negotiations. Here there are two main points of view and they both recognize the existence of national characteristics. However, according to the first of them, reflect the national characteristics rather irrelevant characteristics of the negotiation process. The opposite view is also that of national or cultural (in the broadest sense) should be given as one of the key values in the negotiation process. The first line of research is presented, in particular, W.Zartman and M.Berman, who recognize that many studies show differences in national characteristics of the negotiation [6]. They refer to the fact that, in connection with the development of international negotiations the world increasingly forming a single subculture for negotiators with its own rules of behavior, language, symbols, etc. Although this subculture may differ significantly from those of national norms and rules of conduct, however, it has been adopted by all members of the international community. Thus, according to the first line of research, the intensification of the negotiations leads to braking national boundaries. With the development of integration processes in the world and its globalization, the interpenetration of national styles, the formation of single parameter negotiation will play a major role in the negotiation process. Representatives from the second direction, in contrast, tend to take national circumstances a central place in the negotiation process. Thus, American authors R.Cohen and G.Fisher, based on the fact that differences in the cultures are too high and the difficulties that arise in the course of negotiations between representatives of different cultures, largely due to these differences. In recent decades, in the process of globalization of world economics and politics and the associated intensification of the negotiating process, there is a mutual penetration of different national styles in the practice of negotiation. Nowadays due to the development of international business partnership English is considered to be the language of world business relationships. In comparison with literary texts the texts of official documents are highly standardized: it concerns both the structure of the whole text and the arrangement of special paragraphs. The language of documents is characterized by specific terms and expressions and also by those grammatical and syntactical patterns which can cause some difficulties. That is why we should know sufficient knowledge of grammatical, stylistic and lexical peculiarities of business papers to use them correctly. Business English has become an object of profound and sustained study just recently. Moreover, only several works put a comparatively solid emphasis on practical applications of the above mentioned studies. However, the reality, the rapid growth of market economy and its influences on our lives provides for the great interest in business-related topics. Frequently people from various walks of life require some valid source of information to get a better idea of the English used for business purposes. The ability to use English both in everyday life and in job-related contexts has become an absolute must for contemporary specialists aiming at an adequate level of 189 proficiency and thus becoming successful. Moreover, the contemporary economy development makes it possible to estimate the need for qualified specialists able to work anywhere in the world. People from different cultures encode and decode messages differently, increasing the chances of misunderstanding, so the safety-first consequence of recognizing cultural differences should be to assume that everyone's thoughts and actions are not just like ours. Such assumptions stem from potentially devastating ignorance and can lead to much frustration for members of both cultures. Entering a culture with this type of ethnocentrism, the assumption one’s culture is correct, is another byproduct of ignorance and cultural misunderstanding. Business English is highly recognized as one of the most popular disciplines. It has become a common concern in Business English teaching to raise students’ awareness of the importance of the cultural dimension in international business [1, p. 219]. It has been stated by Taylor that the learning objectives for students of Business English include “linguistic knowledge and skills, business knowledge, intercultural communication competence, and comprehensive humanistic qualities.” [5] жүктеу/скачать 7,82 Mb. Достарыңызбен бөлісу:
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