«Тұрақты даму мақсатындағы халықаралық журналистиканы оқыту модельдері»

The word ‘tabloid’ in journalism has been open to interpretation. Some associate it with a compact-sized newspaper that can inform and entertain which, in turn, may generate a substantial profit. Others consider tabloids a potential threat to core journalistic principles, which “represents the deterioration of serious news gathering, reporting and analysis” (Franklin, 1997; Sparks and Tulloch, 2000). Indeed, the notion of ‘tabloidization’ has been keenly debated for years. In essence, the term is used to describe the perceived tendency on the part of journalism and media in general, to become more like tabloid journalism (ibid). Today, it is quite difficult to imagine public discourse without popular news, or indeed the news media without entertaining narratives. Certainly, audiences seem to be turning away from ‘quality’ information, and there is a massive swing toward a more tabloid style of news (Harrington, 2008). Many might agree that today the elements of emotionalism, scandal, sex and sensationalism are increasingly mirrored in journalistic practices. Broadsheets have been moving more toward a tabloid format, and there have been dramatic changes to newspaper content, form and style. Furthermore, tabloid journalism seems to no longer be limited to the medium of its origin, and today television appears to act as the prime medium for tabloid journalism. A trend exists of blending entertainment with information on television news programs, and also, much talk about aspects of tabloid journalism which “have the ability to broaden the public, giving access to groups that have not been targeted by the prestige press” (Ornebring and Johnson, 2007). In Kazakhstan the tabloid journalism is relatively new, historically it only appeared after country gain independence in 1991. Since then it already went through various stages and respectively concurred their place in local media sphere. During soviet era Kazakhstani people only had opportunity to read communist papers and magazines such as “Pravda”, “Leninskaya Smena”, “Kazakhstanskaya Pravda” and many more. Some of them had a little part of entertainment inside but they were mostly regarding international events outside of Soviet Union. But no reports on scandal, sex or gossips. When “Perestroika” at the second half of 80’s started the new media was born that was so different from official media that very quickly it became popular. After 1991 a lot of official papers changed the direction of their policy and content. For example the Kazakhstani paper called “Leninskaya Smena” became “Express-K”. A big number of new TV channels and radio stations were opened. It was a time of freedom and experience with new media formats.