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» сериясы «XVIII СӘТБАЕВ ОҚУЛАРЫ» 242 243 During many years this problem covers all spheres of life, as inequality between wealthy and poor people, financial as for doing shopping requires a lot of money, so it can lead to taking the loans or becoming poor, environmental as littering the water and a lot of chemical products for making, for example, producing jeans. Due to overconsumption of clothes the consequences are more reflected o environment, because manufacturing clothes needs natural resources and after consumer give it to the nature again, but with double impact [2]. More and more people become filling up the wardrobes with expensive garments. The competitions among women in which quality and quantity of garments are identify current state of women. So, the most important reason of this problem is women’s attitude to the choosing the clothes. Their preference between quality and quantity indicates the further problems. It means that different factors are effecting on desire in clothes. This study will investigate whether females value quality or quantity when buying clothing which in turn impacts their self-expression. Nowadays, clothing is one of the crucial parts of the human’s life, but nobody thinks about life of the discarded clothes. People make fast fashion, people wear these clothes, and however, people do not care about effects of overconsumption of clothing. A Cambridge University study reported that in 2006, people were buying a third more clothes than they were in 2002, and women have four times as many clothes in their wardrobe than they did in 1980 [3]. Women are also getting rid of similar amounts each year. Without a doubt, every woman likes spend their money buying beautiful clothing, which are after a few month will become a trash. Thinking about further perpetration of fast fashion, people would not be part of this flow, however it leaves a big trace in the modern world. Disposable fashion is easily compared to fast food. A quick fix or a decision does not necessarily have any long-term value. It is easily consumed, and consumption rate of clothing is up 400 % from 20 years ago [4]. The increase in the amount of clothes, consumption has consequences for the environment. Statistics show that on average, UK consumers send 30 kg of clothing and textiles per capita to landfill each year and those 1.2 million tons of clothing went to landfill in 2005 in the UK alone [3]. Moreover, textiles present particular problems in landfill as synthetic products will not decompose, while woolen garments do decompose and produce methane, which contributes to global warming. Indeed, most of the concerns occur due to possess of quantity of clothes under quality. With increasing the demand of garments, the production of them will increase too. So, it will lead to global problems to environment. According to 2016 report, the global apparel industry produced 150 billion garments in 2010, enough to provide 20 new articles of clothing for every person on the planet. It’s only gotten worse since then. Today, the fashion industry is the second most polluting industry on earth [5]. Moreover, the primary culprit is fast fashion well, that and the culture of throwaway clothing that it has inspired. Two billion pairs of jeans are produced every year, and a typical pair takes 7,000 liters of water to produce. For a t-shirt, it takes 2,700 liters of water to make just one that’s the amount of water an average person drinks over the course of 900 days [6]. Indeed, majority of people will have inevitable problems with clothing: financial issue of consumer nevertheless impact on amount of clothes in wardrobe; having enough money for fast fashion effects on environmental pollution. However, all situations depend on human’s mood and preferences. Take all the quality that is being put into our clothes and compare it also to the change these types of purchases can make for our world. Not only for the environment, but also for the human beings who work in the factories under poor conditions. The human rights violations and unregulated pollution due to cheap «fast fashion» alone should stir us. First there’s the U.S. apparel manufacturing industry, which has shed 800,000 jobs in the last few decades due to the demand for low-cost labor [7]. Then there are the criminally low wages paid to those in the countries where apparel manufacturing has gone. The amount of clothing production needed to meet our new level of demand creates a wealth of both environmental and human rights issues [8]. For most people, to be able buy a new wardrobe every year, clothes need to be cheap. Millions of wastes, non-renewable sources, discrimination of human rights, financial squeeze, and stress are lead us to deadlock. An investigation of women spending habits on clothing is complicated research. It appears as unnecessary term: fast fashion, but enormous consumption of it negatively effects on all life spheres. The research involving fact files about clothing impacts and experimental methodology that had been discovered by Oijala L [4] investigates to identify implications of buying clothing and problems, which occurs due to successful using fast fashion. Problem includes one interesting thing: most of people are not aware of existence of fast fashion. Majority of them are of opinion that they just gratified the wants, but there are too |