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» сериясы «XVIII СӘТБАЕВ ОҚУЛАРЫ» 246 247 On the question how financial state impacts on their shopping (Figure 2), most of them answered that it impacts directly. In other words, if they have money, they do shopping, if no, they restrict their wishes. Half of respondents said that the money has no influences and quarter asked that taking the loans is quiet good idea, but it is unnecessary. The investigation illustrates that for majority of females the wearing style has no connection with their job. It means that it does not matter how respondent is wearing, it has no impact on work place. But for someone it necessary to keep a dress-code, because this is a crucial part of their work requirements. This question is important, because it interpreting how much clothes women spend to look good at the work (Figure 3). Figure 3 – Impact of the working place on the preferences in clothes Figure 4 – Interest in further ‘life’ of the discarded clothes Unfortunately, the vast majority of respondents do not care about further life of cloth and its impact on environment (Figure 4). Approximately 40 % of respondents said that they do not care about the fast fashion and the same amount of them said that they do not know about it whatever. It demonstrates that public does not care about the issues concerned with fast fashion. Most of interviewees said that they are not aware of problems about overconsumption of clothes and don’t want to know about it whatever and they have no idea about impacts of clothing on the nature. The previous study demonstrates that humanity will suffer from polluting by clothing industry [4]. Now, it is really huge number of them, who do not know what will happen, if every human use clothes in big amounts. In addition, it was researched that buying clothes makes females more confident and elevate the mood, which are also very significant. Firstly, with every clothes the mood will be better, so females will buy more clothes to be happier. Secondly, the increasing the demand of clothes will lead to bad consequences. So, both sides of the coin are against to environment. As a result of this research, it is possible to conclude that more needs to raise awareness among people about the issue of clothing manufacturing. Choosing the quality of garment is conventional action, but it has a big impact on the nature, like when human prefer quantity. This research also shows that no one is ready to combat with environmentally problems. The study has a gap in data gathering, as sample size can be expanded and include variables wearing style, in depth awareness among people about the issue and how we can reduce the demand of clothes to make them enough, but not excess. In addition, improvements in study can show the work of women’s logic in choosing the garments. Also, making an observation will raise the quality of data. For example, when woman will buy some kind of clothes we can simply observe her expressions, on what she pays attention, on her amount of bought clothes. It will give a lot of important information, because the actions and words that were said are different. That is why observation is needed to figure out the true attitude of women. The results of this study lead to the conclusion that, present study achieves the aim in exploring the women attitude to quality and quantity when buy the clothes and relationships between their awareness and environmental issues due to overzealous usage of clothing by women. REFERENCES 1 Morgan, L. R. and Birtwistle, G. (2009), An investigation of young fashion consumers’ disposal habits. International Journal of Consumer Studies, 33: pp.190–198. 2 Najmul K., Md. Zafar A.B. (2015). Fast fashion: marketing, recycling and environmental issues, International Journal of Humanities and Social Science Invention, Vol.4(7), pp.28-33 3 Oxfam report (2004). Fast fashion, «value» fashion. Retrieved from: https://www.ethicalfashionforum.com/the-issues/fast-fashion- cheap-fashion 4 Luz C. (2007). Waste Couture: Environmental Impact of the Clothing Industry. Environmental Health Perspectives, Vol. 115(9), pp.453 Retrieved from: https://www.academia.edu/31488011/Waste_Couture_ Environmental_Impact_of_the_Clothing_Industry?auto=download 5 Rebecca G. (2016). The end of fast fashion? The man bringing high quality basics back to the high street. Retrieved from: http://www. telegraph.co.uk/fashion/brands/end-fast-fashion-man-bringing-high- quality-basics-back-high |