Ключевые слова:
улучшение человека, прогресс, биотехнологиче-
ская утопия, рынок, наука, производство, консьюмеризм, свобода как
выбор, наделение властью, био-власть, совместное производство, со-
вместное потребление.
Abstract.
The paper discusses specific influences of the era of consum-
erism (J. Baudrillard) on the formation of motivational attitudes in biotech-
nological human enhancement. It emphasizes the role of market as a space
of semantic exchange between the discourses of production and discourse
of consumption. Habitual structures of market exchange are discussed as
life-world prerequisites that are necessary for the formation of the scientif-
ic worldview. Complementarity of the practices and discourses of knowl-
edge and society co-production and co-consumption is underlined. Several
meanings of Human Bioenhancement Technologies (HB) were discussed:
1
Статья подготовлена при финансовой поддержке РНФ, грант № 15-18-30057.
strengthening (objective meaning), betterment (subjective meaning), per-
fection and extension of human features (transformation of identity and/
or self-identity).
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