DIGITAL-MARKETING
Mukharlyamova K.A., Rezchikova V.E., Myagkov A.V.
Scientific adviser: Safiullina R.N., Candidate of Economic Sciences, Associate Professor
(
Kazan National Research Technical University named after A.N. Tupolev-KAI
)
Annotation.
The article discusses the essence of digital marketing for the promotion and
sale of goods and services. Digital marketing tools and channels are the most popular and
effective in achieving the company's success. The advantage is the ability to respond to the needs
of the target audience, evaluate and predict the results of marketing activities.
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