Научный руководитель: Самылтыров М.А член Союза дизайнеров РК, доцент PSYCHOPHYSIOLOGICAL BASIS OF PERCEPTION OF ELEMENTS OF THE COMPANY STYLE Kalbina Mira Tasbolatovna, Kazakh-Russian International University, Kazakhstan, 030006, Aktobe, 52 Aiteke bi St. For the creation and development of corporate identity written a lot, worked out the basic
principles of the creation, explored ways of influencing the consumer through a corporate
identity through design and advertising. However, there are always new trends in the
development of corporate identity, formed and developed new ways of presenting the brand. In
addition, in each of the areas of goods and services has its own unique specificity, its principles
and features.
Keyword: Corporate identity advertising, corporative identity.
