Partnership marketing – Aligning one’s business with other organizations and businesses to equally expose partner brands to one another’s customers. Typically, partnerships are formed when two or more companies find value for their customers in each others products and/or services.
Pass-along rate – The number of times a received document (article, newsletter, brochure, report, etc.) is shared with other individuals. This number is higher than the circulation numbers because it is an estimate of how many readers view the same copy rather than how many copies are distributed.
Pitch – A concise verbal (and sometimes visual) presentation of an idea for a story, generally made to a media outlet in the hope of attracting positive coverage for a client.
Podcasting – The method of distributing multimedia files, such as audio programs or music videos, over the Internet using a syndication format and for playback on mobile devices and personal computers. The term podcast, like ‘radio’, can mean both the content and the method of delivery.
