Методическое пособие по английскому языку для студентов 4 курса, обучающихся по программе бакалавриата



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пособие для 4 курса

Follow-on questions
1 What advantages could there be for companies of having a relatively small customer base? (Why?)
2 When attracting new customers, how important is it for companies to give information about their existing clients? (Why/Why not?)
3 How can companies strengthen customer loyalty, apart from offering good customer service?
4 How can companies which operate globally ensure consistently high levels of customer satisfaction?
5 How can companies respond to increased competition from other companies?



UNIT 3.




1. Academic Vocabulary
Talking about Points of View


A Commenting on others' views
No one can be completely objective1 in their point of view. Inevitably, we all see things to some extent subjectively2. It is impossible to be truly impartial3. We tend to be biased in favour of4 things we're familiar with and prejudiced against5 things we have little experience of. Of course, everyone believes their own views are totally rational6.
1 not influenced by personal beliefs or attitudes, based only on facts 2 influenced by personal beliefs or attitudes 3 uninfluenced by personal beliefs or attitudes 4 showing an unreasonable liking for something based on personal beliefs or opinions; opposite = biased against 5 showing an unreasonable dislike for, based on personal beliefs or opinions (stronger and more pejorative than biased); opposite = prejudiced in favour of 6 based only on reason; opposite = irrational

People's views tend to change as they grow older and begin looking at life from a different standpoint7. Young people are more likely to be radical8 but then become more reactionary9 or conservative10 with age, considering their younger opinions immature".


7 set of principles or beliefs on the basis of which opinions are formed 8 believing that there should be extreme political or social change 9 (disapproving) opposed to political or social change or new ideas 10 not inclined to trust change, especially if it is sudden "(disapproving) lacking in experience; opposite = mature

An ideology is a theory or set of beliefs or principles, particularly one on which a political system or organisation is based. It often has slightly negative associations in English, implying something that is rigid and restricting. A philosophy, on the other hand, suggests a set of beliefs that is much more thoughtful and serious.






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