3 The mixed-up letters make words that describe departments or functional areas inside a company. Put the letters in the right order. haumn rruoeecss 9 pdroctoiun
cmoesutr scrieevs 10 lgael
qtuialy crotnol 11 siihnppg
rsaceerh and dvnolpmeeet 12 facnine
pbiluc motilaes 13 metakrnig
pejcrot mmeegnnaat 14 atnccous
aiiisdttrnmaon 15 pasuirchng (= buying, BrE)
bnlliig 16 pcroenremut (= buying, AmE)
4 Pairs of words in bold have been switched – one from each column. Put them back in their correct places. market (channel) 7 core growth
cost value 8 distribution (research)
earnings business 9 mission needs
management loyalty 10 market portfolio
customer statement 11 shareholder centre
product share 12 brand hierarchy
5 Which of the collocations in exercise 4 refer to 1 using a questionnaire to carry out a survey ______________________________
the main activity of a company that generates most of its profits ____________________________
3 financial benefits (= increase in share price and dividends) for the owners of the company _____________________
the whole range of products that a company sells ___________________________
when customers are faithful to a particular product ___________________________
6 a business unit that spends money but does not generate revenue ____________________________
a continuing increase in profits ____________________________
what is shown in an organigram (= organization chart) ________________________
senior management's vision for the company _______________________
10 how a product gets from the manufacturer to the end-user ________________________
