Методическое пособие по английскому языку для студентов 4 курса, обучающихся по программе бакалавриата


The mixed-up letters make words that describe departments or functional areas inside a company. Put the letters in the right order



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пособие для 4 курса

3 The mixed-up letters make words that describe departments or functional areas inside a company. Put the letters in the right order.

  1. haumn rruoeecss 9 pdroctoiun

  2. cmoesutr scrieevs 10 lgael

  3. qtuialy crotnol 11 siihnppg

  4. rsaceerh and dvnolpmeeet 12 facnine

  5. pbiluc motilaes 13 metakrnig

  6. pejcrot mmeegnnaat 14 atnccous

  7. aiiisdttrnmaon 15 pasuirchng (= buying, BrE)

  8. bnlliig 16 pcroenremut (= buying, AmE)



4 Pairs of words in bold have been switched – one from each column. Put them back in their correct places.

  1. market (channel) 7 core growth

  2. cost value 8 distribution (research)

  3. earnings business 9 mission needs

  4. management loyalty 10 market portfolio

  5. customer statement 11 shareholder centre

  6. product share 12 brand hierarchy



5 Which of the collocations in exercise 4 refer to
1 using a questionnaire to carry out a survey ______________________________

  1. the main activity of a company that generates most of its profits ____________________________

3 financial benefits (= increase in share price and dividends) for the owners of the company _____________________

  1. the whole range of products that a company sells ___________________________

  2. when customers are faithful to a particular product ___________________________

6 a business unit that spends money but does not generate revenue ____________________________

  1. a continuing increase in profits ____________________________

  2. what is shown in an organigram (= organization chart) ________________________

  3. senior management's vision for the company _______________________

10 how a product gets from the manufacturer to the end-user ________________________






A MIND MAP





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