A Personal skills: how to motivate employees to achieve their full potential
В Project management: the importance of teamwork for the effective management of projects
С Health and safety: how to develop a responsible attitude among staff to Health and Safety requirements in a company
Part Two
You are given a discussion topic. You have 30 seconds to look at the task prompt, and then discuss the topic with your partner. After you have finished with the task, you will be asked some follow-on questions.
Your company has been invited to take part in a trade fair, which will take place during the busiest time of the year. You have been asked to decide whether staff should be sent to this trade fair.
Discuss and decide together:
what the advantages and disadvantages are of attending trade fairs
which members of staff would most usefully represent a company at a trade fair
how the company should evaluate the success of a trade fair.
Follow-on questions
1 Do you think it would be interesting to attend a trade fair? (Why?/ Why not?)
2 How can companies make their stand at a trade fair attractive to visitors?
3 What kinds of products or services are trade fairs most suitable for? (Why?)
4 What other ways are there for companies to promote their products internationally?
5 How important are trade fairs for creating work opportunities locally? (Why?/Why not?)
1. Academic Vocabulary
Analysis of Results
A Analysis in academic texts
Academic texts often include sections which deal with the analysis of data. In analysing a social or political issue, the writer may need to come to / reach a conclusion about the advantages and disadvantages of a particular course of action1. The writer may, for instance, conclude-that the benefits outweigh2 the drawbacks3 or vice versa. An analysis may be a matter of weighing up4 both sides of an argument, taking into account all the relevant aspects5 of the issue and discussing all the points6 raised by the research. When analysing the results of a scientific experiment, the writer is likely to need to take account of a range of variables7. In their analysis scientists try to deduce8 as much as they can from their data, drawing conclusions that are soundly9 based on their results.
1 way of doing something 2 are of more importance than 3 disadvantages 4 think carefully about 5 (of a problem or situation) parts, features 6 idea, opinion or piece of information that has been presented in relation to the topic 7 number, amount or aspect of a situation which can change 8 reach an answer by thinking carefully about the known facts 9 completely, firmly
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