A a decrease in the size of certain economies
В a growth in knowledge of how resources affect economies
С a decrease in the resources available to companies
D a growth in the number of choices available to companies
According to the second paragraph, businesses are now encountering
A a wider range of obligations.
В greater public criticism.
С problems they should have foreseen.
D an increase in internal disagreement.
In the third paragraph, it is suggested that marketers
A should devise stricter social and financial categories.
В need to attract new categories of customers.
С should have a greater input in the design of products.
D need to expand their areas of activity.
What development is mentioned in the fourth paragraph?
A Product design is becoming secondary to ethical considerations.
В A company's reputation is growing in importance over its brands.
С Ethical considerations can lead to effective innovation.
D Competitiveness is becoming harder to maintain overtime.
What comment is made in the fifth paragraph?
A The challenge facing marketing may be impossible in the long term.
В Marketing activity should move away from traditional goals.
С Conflicts confronting marketing may be less extreme than expected.
D Marketing should focus on promoting goods which last longer.
According to the final paragraph, businesses now need to
A revise certain aspects of their activity.
В conduct research into the efficient use of man-made resources.
С ensure their range of investments is ethical.
D communicate new sets of values to customers.
Part Four Questions 21-20
Read the article below about work and leisure.
Choose the correct word to fill each gap from А, В, С or D.
For each question (21-30), mark one letter (А, В, С or D).
