Методическое пособие по английскому языку для студентов 4 курса, обучающихся по программе бакалавриата
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пособие для 4 курса
- Бұл бет үшін навигация:
- FUTURE DEVELOPMENTS IN ADVERTISING
- (13) …… Thus, creativity will be the most valuable commodity in the future. (14)
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Questions 9-14 Read this text taken from an article about future developments in advertising. Choose the best sentence, from the list given below, to fill each of the gaps. For each gap (9-14), mark one letter (A-H). Do not mark any letter more than once. There is an example at the beginning (0). FUTURE DEVELOPMENTS IN ADVERTISING The explosion of new media, ranging from the internet to digital television, means that people working in advertising will have to devise more cunning ways to catch the public's attention in the future. The traditional TV advertising campaign will not reach the whole family any more. (0) ...H... The advertising industry will have to work 'harder and smarter' to cut through the 'clutter and noise' of the future with this vast array of new media, all competing to catch the consumer's eye. People have become more individual in their consumption of advertising. (9) ….. New technology has made experimenting with new forms of advertising a possibility. The monologue where the advert tells housewives that this is the washing powder they should buy is just a cliché now. The internet, for example, has made such ads look old-fashioned. (10) ….A much closer relationship with the consumer is gradually being forged. The definition of what constitutes advertising will expand well beyond the conventional mass media. Shopping environments will themselves become a part of the advertising process. (11) …..The aim will be to 'warm' people towards these places so that they will return to purchase goods there again. In spite of these and other changes, it is highly unlikely that TV, print and radio will disappear altogether as advertising media. (12) ….. But other marketing disciplines, such as public relations and direct marketing, will become as important as advertising. Advertising agencies will have to reinvent themselves. They will no longer be able simply to produce advertisements and then support these through PR, direct marketing or the Internet. (13) …… Thus, creativity will be the most valuable commodity in the future. (14) ….. It will continue to be so in the future. But there will be an increasing premium on the advertiser's ability to be imaginative, and to think laterally about engaging the consumer in a broader variety of media. жүктеу/скачать 3,86 Mb. Достарыңызбен бөлісу:
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