A The Linton way of getting the best from staff
ВA thin line between success and failure for James Linton
С James Linton - a man who will go far
D How a good idea went wrong for James Linton
Part Four Questions 21-30 Read the extract below from a book about corporate planning. Choose the correct word to fill each gap from А, В, Сor D. For each question (21-30), mark one letter (А, В, Сor D). There is an example at the beginning (0).
WHAT IS CORPORATE PLANNING? Corporate planning may be (0) …..A……as the careful and systematic taking of strategic decisions. In contrast to a short-term plan like a budget, a corporate plan is concerned with taking a long-term (21)………….. of future developments and with designing a strategy so that the organisation can achieve its chosen objectives. Many large companies now recognise the importance of (22) ……..a formal approach to developing a corporate plan. They prepare 'scenarios' or forecasts of future developments in the (23) ………… in which they wish to operate, in order to examine whether decisions taken in the present will result in success in the future. In recent years, companies have been developing more sophisticated (24) ………… with which to analyse the risks involved in such decisions.
(25) ……………, for example, an oil company deciding if it should invest in a new refinery. Faced with this decision, involving the (26)…………of millions of pounds on something which might have a life of 15 years or more, the company must have a sound basis for its decision. In this case, it needs to know whether it can be (27) ……….. of a market for the extra volume of its refined products, and it needs to know whether they can be produced profitably. In addition, it is necessary to study the
