Навчальний посібник для студентів ос «Бакалавр» галузі знань 03 «Гуманітарні науки»

Millions of people watch TV and read newspapers and magazines in 
their spare time. Television dominates one’s life if the family watches it most 
of the time. Television informs, educates and entertains people, but it is also a 
habit-forming drug impossible to result.
Various TV shows, such as quiz, and music programs attract a large 
audience. During TV quiz programs the questions are answered by the 
viewers at home.
Then there are daily TV serials known as soap operas. Some people 
find them boring; others consider them to be good entertainment and 
relaxation.
There is also a lot of advertising on TV. A lot of commercial firms 
buy the time to advertise their goods and services. Advertising often annoys 
the general public. A films, a goo basketball or football match may be 
interrupted several times with advertisements for a soap powder or new 
perfume.
Some people say there is too much violence on television, which has 
a bad influence on young viewers.
There is now more crime and violence in our society than ever 
before. Everyone is worried. Everyone is scared to go out at night. Old people 
are scared to walk round the corner to the local shops. There are dangerous 
times we live in. This is also the time when more and more people are 
watching violent films on television. Certainly, there is a direct connection 
between the films that people watch on TV and the violence that is in the 
streets. In the other words, it is television that is teaching people how to be 
violent. Little by little, television cuts us off from the real world. We get so 
lazy, we choose to spend a fine day in semi-darkness, rather than go out into 
the world itself. Television may be a splendid medium of communication, but 
it prevents us from communicating with each other.
But it is hardly fair that TV doesn’t try to raise the cultural level of 

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the people or develop their artistic taste. Many TV programs are excellent: 
they are made in good taste and with great professional skill. TV is very close 
friend of many people who are lonely or suffer from different diseases and 
cannot leave their home. In this case TV is a unifying force.
There are some channels in Russia, such as Channel 1, Russia, TNT, 
STS, NTV, REN-TV etc.
British Broadcasting Corporation (BBC) and the Independent 
Broadcasting Authority (IBA) control broadcasting in the United Kingdom. 
The BBC receives its income from the government, but the private companies 
controlled by the IBA earn money from advertising.
Some people think that the only way to be in the known of 
everything is to read newspapers and magazines.
Newspapers are packed with the latest news, information, fashion 
and facts. They cater to a variety of political views, interests and levels of 
education.
There are two main types of newspapers in Great Britain: the “popular” 
papers and the “quality” papers.
The popular papers are less in size, with many pictures, big headlines and 
short articles. They are easy to read. They are such papers as “Daily Express”, 
“Daily Mirror”, “Daily Star”, “The Sun” and others.
The “quality” papers are for more serious readership. These papers are 
bigger in size, with larger articles and more detailed information. The “quality” 
papers are – “The Times”, “Daily Telegraph”, “Financial Times” etc.

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