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Hashtag (English Hash - symbol "#" + tag - tag, tag, label, tag) Are words or phrases
starting with a "#" followed by any combination of permitted non-whitespace
characters. Hashtags allow users to group photos by topic or type. Besides, hashtags
have become a new form of self-expression. For example, some users come up with
their own hashtag, which can become popular. Despite the fact that the hashtag was
created as a way to group the published photos, now it is a way to communicate,
convey mood and emotions.
interactivity
Another characteristic feature of the social network Instagram has become
interactivity. By uploading photos, the author receives a certain reaction from their
subscribers. Appreciating each other's photos Instagram users make it clear which
photos they like more, and what they want to see in their news feed. Interactivity
manifests itself in the fact that subscribers can influence the content of their feed and
its thematic focus.
hypertextuality
Hypertext is a link between individual texts that are carried out in a single
environment. It is thanks to hypertextuality that users of the social network Instagram
can find and communicate with new people linked by a specific hyperlink.
intertextuality
Intertextuality is a general property of texts, expressed in the presence of connections
between them, due to which the texts can be different ways to refer to each other. On
Instagram, this manifests itself through availability of links to any Internet resources,
as well as through cross-posting messages from other social networks.
N.S. Kozlova believes that a significant difference between users of this network
and its opponents, there are 3 psychological qualities: dissatisfaction in
communication, overcompensation and rationalization.
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