Step1: Situation analysis. It is essential to make the message to match the audience's expectations. First, be very clear about the type of presentation and its objective, i.e. whether it is persuasive or instructional. Second, assess the audience and the situation carefully. How big will it be, who will be present, what possible resistance is there, what is the level of knowledge, and, most important, how much time is available.
Step 2: Theme/title. The theme/title should be brief, direct, and meaningful. Do not develop a long winded theme, and assume that it will become obvious during the presentation. It may lead to distraction of the audience.
