7 Use the words in the box to complete the SWOT analysis below.
alliance barriers climate debt depth one-stop outdated overhead range shortage start-up state-of-the-art tailor-made transfer workflow
Strengths (strong points, internal) 1 a large market share 2 a well-structured distribution network 3 motivated and well-trained staff 4 1 ___________________ (= cutting edge) products 5 2 ___________________ (= customized / personalized) products 6 all services provided in one place: a '3 _________________ shop' 7 a well-known, high-value brand