6 Match the verbs in the box with their definitions below. Be careful - some are very similar.
adapt assign check control coordinate determine ensure evaluate implement monitor
make sure that everything is correct or the way you expect it _________________
organize people so that they work together effectively _________________
give someone a job to do ______________
carry out; make a plan start to work ________________
have the power to make decisions; make something operate in the way that you want _____________
make certain that something happens _______________
change something to fit a new situation _________________
watch or measure something carefully for a period of time to see how it changes _______________-
(formal) think about or test something before deciding its value, suitability or effectiveness ___________________
(formal) control what something will be; officially decide something; find out ________________
7 Use the words in the box to complete the SWOT analysis below.
alliance barriers climate debt depth one-stop outdated overhead range shortage start-up state-of-the-art tailor-made transfer workflow
Strengths (strong points, internal) 1 a large market share 2 a well-structured distribution network 3 motivated and well-trained staff 4 1 ___________________ (= cutting edge) products 5 2 ___________________ (= customized / personalized) products 6 all services provided in one place: a '3 _________________ shop' 7 a well-known, high-value brand
